UPSA Bachelor of Science in Marketing

By | 26 June 2023

If you have a passion for marketing and aspire to pursue a career in this dynamic field, the Bachelor of Science in Marketing program offered by the University of Professional Studies, Accra (UPSA) in Ghana could be the ideal choice for you.

In this article, we will explore the requirements for admission into the UPSA Bachelor of Science in Marketing program, including the course prerequisites, the minimum cutoff point, and the career opportunities that await graduates.

UPSA Bachelor of Science in Marketing course requirement

Prospective students are required to possess a West African Senior School Certificate Examination (WASSCE) or Senior Secondary Certificate Examination (SSCE) with passes in core subjects such as English, Mathematics, and Integrated Science.

Additionally, candidates must have passes in three elective subjects, including Business Management, Economics, and Elective Mathematics.

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UPSA Bachelor of Science in Marketing cut off point

The UPSA Bachelor of Science in Marketing program has a minimum cutoff point of aggregate 12.

Is D7 to F9 accepted to study Bachelor of Science in Marketing in UPSA?

It’s important to note that grades D7 to F9 are not accepted for admission into the UPSA Bachelor of Science in Marketing program.

Therefore, prospective students must have at least a C6 or better in their core and elective subjects to be considered for admission.

Career opportunities available for graduates

Graduates of the UPSA Bachelor of Science in Marketing program have a wide range of exciting career opportunities awaiting them. Here are some potential career paths that graduates can explore:

  • Marketing Manager: As a marketing manager, you will be responsible for developing and implementing marketing strategies to promote products or services. You will analyze market trends, identify target audiences, and oversee marketing campaigns to drive business growth.
  • Brand Manager: Brand managers are responsible for building and maintaining strong brand identities for companies or products. They develop brand strategies, oversee marketing activities, and ensure consistent brand messaging across various channels.
  • Advertising Executive: Advertising executives work closely with clients to create and execute effective advertising campaigns. They conduct market research, develop creative concepts, and collaborate with teams to deliver impactful advertising messages.
  • Market Research Analyst: Market research analysts gather and analyze data to identify market trends, consumer preferences, and competitors’ strategies. They provide valuable insights that help companies make informed business decisions and develop effective marketing strategies.
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