The marketing strategy specifies how the marketing mix can be used most effectively to meet the corporate strategy and objectives. The target client is the focal point of the marketing plan.
While elements of the corporate strategy may focus on internal operations or seek to influence external forces, each component of the marketing strategy is focused on the target customer.
Students pursuing a marketing education in this department will gain an understanding of the marketing function as well as detailed knowledge of various aspects of marketing such as strategy, buyer behavior, market research, the internet and new media, marketing communications, sales, and new product development.
KNUST Department of Marketing and Corporate Strategy requirement
Applicants with WASCE results must have credit passes A1-C6 in three electives and three core topics (English, core mathematics, integrated science, and social studies) to participate in the Marketing and Corporate Strategy course at Kwame Nkrumah University of Science and Technology (KNUST). Social studies may be favoured over integrated science if they outperform integrated science.
KNUST Department of Marketing and Corporate Strategy Course cut-off point
The Department of Marketing and Corporate Strategy at Kwame Nkrumah University of Science and Technology (KNUST) features an excellent Marketing and Corporate Strategy curriculum. The Kwame Nkrumah University of Science and Technology (KNUST) Marketing and Corporate Strategy Course allows applicants with a cumulative WASCE grade of no more than an aggregate of 11.
The Marketing and Corporate Strategy course at Kwame Nkrumah University of Science and Technology (KNUST) is particularly competitive due to the large number of applicants each year. Due to the high level of competition, admission may be denied even if an applicant passes the minimum entry requirements.
Is D7 to F9 accepted to study Marketing and Corporate Strategy at KNUST?
Candidates with results of D7, E8, or F9 are not admitted to Kwame Nkrumah University of Science and Technology (KNUST) for any course, including Marketing and Corporate Strategy. Those wishing to advance in their D7, E8, or F9 courses must take the WAEC private exam.
Candidates should thoroughly comprehend the qualifications and cut-off point before enrolling in the Marketing and Corporate Strategy program at Kwame Nkrumah University of Science and Technology, as they will surely affect the admissions procedure.
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