On December 20, 2022, Justin Bieber took to social media to speak out against H&M, a popular clothing retailer, for releasing merchandise bearing his name and image without his permission.
In a series of tweets, Bieber accused H&M of producing “trash” and urged his fans not to buy the unauthorized merchandise. He wrote, “I was never contacted by H&M about any of this. This is outrageous and I will not be working with H&M anymore.”
Bieber’s accusations have sparked outrage among his fans, many of whom have vowed to boycott H&M in support of the singer. Many have also taken to social media to express their disappointment in the retailer, using the hashtag #JusticeForJustin to spread their message.
H&M has yet to release a statement addressing Bieber’s allegations. However, the company has a history of controversy, including accusations of cultural appropriation and labor violations.
The situation highlights the importance of obtaining proper permission and authorization before using someone’s name or image for commercial purposes. It also serves as a reminder of the influence that celebrities can have on consumer behavior and the potential consequences for companies that fail to adhere to ethical standards.
In the wake of Bieber’s accusations, it remains to be seen how the situation will play out and what impact it will have on the relationship between the singer and H&M. Regardless of the outcome, it is clear that Bieber’s fans stand behind him and will not support the unauthorized use of his name and image.