We have compiled a list of digital marketing courses and companies that may be of interest to you. It is important to consider the available options in order to find the best fit for your needs and goals. Some digital marketing agencies may even sponsor courses for qualified individuals. Be sure to research and compare different options, and reach out to the company or agency offering the course to ask about their experience and credentials, as well as any potential job opportunities or support for finding employment after completing the course. It is in your best interest to seek out opportunities that provide a certificate upon completion and lead to job opportunities in the field. There are many digital marketing companies and job opportunities available for your consideration.
Digital Marketing Course and Company
Constant Contact’s Social Media Quickstarter
Social Media Quickstarter. This collection of online marketing guides from Constant Contact will help you master social media marketing in no time. Featuring quick, easy-to-read guides, social media novices can browse this extensive knowledge base at their leisure.
WordStream’s Growth Academy
Growth Academy is a comprehensive, interactive roadmap to growing your business through digital marketing, including online advertising, lead generation, e-commerce, and more. Not only is it completely free, but it’s also taught by some of the top marketing experts in the industry.
Coursera
marketing courses online for free
As one of the most popular sites for online education, Coursera has many offerings, including free online marketing courses. Check ‘em out. Even if you don’t see anything you like, check back every now and then – new classes are always being added.
ALISON
ALISON offers a large number of free online business courses and free virtual diplomas for learning junkies.
WordStream’s PPC University
PPC University. Our new PPC University is an awesome one-stop shop for learning all the ins and outs of PPC. With easy-to-browse lessons for beginners and advanced PPC users, there’s something for everyone at the grand old PPC University.
Marketing Podcasts
Podcasts are fantastic because they are so mobile, multi-tasking friendly. You can listen to podcasts while riding your bike to work, eating your lunch,
Udemy [Paid Classes]
There are some paid Udemy courses that come highly recommended that may be worth checking out if you’re not afraid to whip out the wallet.
Canvas
Another MOOC resource site, Canvas offers free online courses on a range of topics. While currently there are no courses that deal explicitly with online marketing, check back to see new offerings. Some courses that may interest online marketers
edX
edX is another popular website for attending free online classes. Your online classroom, without the mysterious school lunches.
Course Description
This course offers an introduction to content marketing, a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly-defined audience. With an emphasis on key concepts, definitions, and metrics, the course examines ways that marketers can tailor their content to meet the specific needs of potential customers as they travel through the sales funnel. Learners will explore how content is used to build brand awareness and establish the brand as a trusted source of expert advice.
Learning Outcomes
- Define content marketing, and explain how it relates to social media and SEO
- List the major types of content used in content marketing, and explain the strengths of each
- Explain the purpose and goals of a content marketing plan
- Describe the online marketing funnel, and explain which types of content are appropriate for which stages of the funnel
- Articulate the advantages of audience targeting and audience segmentation
- Explain the role of influencers in content marketing
- Describe the process of channel management, and explain why it is important to furthering your marketing goals
- Articulate the unique importance of video to content marketing campaigns
- Explain the importance of measuring your campaign’s effectiveness, and list the major performance metrics
- Explain the advantages of repurposing content
- Define a content audit, and explain its importance in content marketing.